Below is a description of the responsibilities of the Marketing & Communications Chair on the board of directors for YNPN Triangle NC.

Responsible To:

Board of Directors (Chair)

Responsibilities:

The Marketing & Communications Chair leads all communications work of YNPN Triangle NC with a particular emphasis on digital media. The Chair oversees and leads efforts to provide quality and consistent communication that promotes YNPN Triangle NC programming. 

The Marketing & Communications Chair will:

• Develop and execute an external communications plan
• Promoting YNPN Triangle NC events, members, and other relevant information through various online communications channels, including but not limited to the website, blog, social media, and monthly newsletter
• Managing strategic media engagement to advance the brand, mission, and public awareness, including advising outreach to media outlets across the organization
• Supporting the fiscal sustainability of YNPN Triangle NC by engaging in any necessary budgeting processes
• Recruiting members for the communications committee and providing committee members with needed support, feedback, and guidance
• Adhering to YNPN Triangle NC brand standards, ensuring compliance, and establishing a periodic review of documents in order to ensure relevance to current communication methods, modes, and norms
• Managing YNPN Triangle NC swag and print materials as needed
• Maintain the website, keeping content fresh, accurate, and relevant and updating as necessary 

Skills and Experience:

• Clear and effective communicator
• Skilled copy editor with attention to detail
• Capable of creating both long and short-form content
• Ability to self-start and meet deadlines independently 
• Creativity and ability to create and execute new communication strategies 
• Awareness YNPN Triangle NC history and culture
• Awareness of YNPN nationwide network 

Additional skills preferred:

• Experience updating web content, experience with NationBuilder a plus 
• Experience with social media analytics and audience segmentation 

Time Commitment:

15-20 hours per month for two years

(The Marketing & Communications Chair position entering this cycle will serve a one-year term to meet the organization’s strategic succession planning needs, finishing their term December 2023.)

Evaluation:

The Board and committee members, annually