Below is a description of the responsibilities of the Marketing & Communications Chair on the board of directors for YNPN Triangle NC.
Responsible To:
Board of Directors (Chair)
Responsibilities:
The Marketing & Communications Chair leads all communications work of YNPN Triangle NC with a particular emphasis on digital media. The Chair oversees and leads efforts to provide quality and consistent communication that promotes YNPN Triangle NC programming.
The Marketing & Communications Chair will:
- Develop and execute an external communications plan
- Promoting YNPN Triangle NC events, members, and other relevant information through various online communications channels, including but not limited to the website, blog, social media, and monthly newsletter
- Managing strategic media engagement to advance the brand, mission, and public awareness, including advising outreach to media outlets across the organization
- Supporting the fiscal sustainability of YNPN Triangle NC by engaging in any necessary budgeting processes
- Recruiting members for the communications committee and providing committee members with needed support, feedback, and guidance
- Adhering to YNPN Triangle NC brand standards, ensuring compliance, and establishing a periodic review of documents in order to ensure relevance to current communication methods, modes, and norms
- Managing YNPN Triangle NC swag and print materials as needed
- Maintain the website, keeping content fresh, accurate, and relevant and updating as necessary
Skills and Experience:
- Clear and effective communicator
- Skilled copy editor with attention to detail
- Capable of creating both long and short-form content
- Ability to self-start and meet deadlines independently
- Creativity and ability to create and execute new communication strategies
- Awareness YNPN Triangle NC history and culture
- Awareness of YNPN nationwide network
Additional skills preferred:
- Experience updating web content, experience with NationBuilder a plus
- Experience with social media analytics and audience segmentation
Time Commitment:
15-20 hours per month for two years
(The Marketing & Communications Chair position entering this cycle will serve a one-year term to meet the organization’s strategic succession planning needs, finishing their term December 2023.)
Evaluation:
The Board and committee members, annually